Paweł Fabjański created key visuals for PUMA with Joanna Jędrzejczyk, UFC champion and brand ambassador. Developed in collaboration with High&, the campaign communicated a new stage of PUMA’s partnership with one of the leading names in combat sports. The entire project was built around a strong, dynamic visual language combining sport and fashion.
PUMA x Joanna Jędrzejczyk // High&
