Paweł Fabjański — photographer, director, and visual artist whose work lives between art and commerce.

He doesn’t merely make photographs — he constructs images. Every project begins with creative direction: sketches, references, moodboards, and dialogue with the team. In his practice, chance only enters the frame if it has been deliberately invited there.

Moving with ease between major commercial productions and personal, art-driven work, Fabjański has created campaigns for leading international brands and photographed some of the most recognizable figures in sport and culture. His work also lives strongly in pop culture: from album covers for Taconafide, Żabson, O.S.T.R., Sokół, Sobel, Hemp Gru, and others — and even a mention in the lyrics of Taco Hemingway, Poland’s most influential rapper.

His practice has been recognized with the Silver Lion in Cannes, Clio Awards, GoSee Awards, Golden Drum, Eurobest, Creative Review’s Best-in-Book distinction, and inclusion in Luerzer’s Archive 200 Best Ad Photographers Worldwide. He has also been repeatedly recognized by KTR (Club of Advertising Creators Poland), where he served as Chair of the Photography jury.

Fabjański teaches at the famous FILM SCHOOL in ŁÓDŹ, leading the Commercial Photography Workshop and sharing a belief that knowledge, when passed on, strengthens visual culture as a whole. He sees new technology as a tool for expanding creative possibilities, using it to broaden the visual language of both photography and film.

He works internationally and is represented by SHOOTME (Poland) and TAKE PRODUCTION.

Agencies

180heartbeats + JUNG v MATT, 20(something), 2012, DDB, Demner, Merlicek & Bergmann Vienna, Euro RSCG, Feeders, Flying Bisons, Grey Worldwide, Havas Worldwide, High&, K2, Leagas Delaney, Leo Burnett, McCann, Ogilvy, OSOM studios, Polot, Przestrzeń, Saatchi&Saatchi, Scholz&Friends, Starship, TBWA, VML

Clients

4F, Adidas, Ballantines, Chivas, Comedy Central, Converse, Danone, Decathlon, Deichmann, Descente, Discovery Channel, Disney, Domino’s Pizza, Dove, Dr Witt, Electrolux, Ferrero, Green Peace, Hellmanns, Hennessy, Huawei, Jagermeister, Knorr, Lays, Lego, Lidl, MasterCard, Maybelline, mBank, MTV, Netflix, Nike, Orange, Oshee, Porsche, Puma, Raiffeisen, Red Bull, Reebok, Samsung, Sergio Tacchini, Skoda, Smirnoff, Sony, Storytel, T-Mobile, Toyota, Visa, Xiaomi

Awards

Cannes Lions, Clio Awards, Club of Advertising Creators (KTR), Creative Review Best in Book, Epica Award, EuroBest, Golden Drum, Luerzer’s Archive 200 best ad photographers

Paweł Fabjański — portrait
photo by: Robert Ceranowicz